New Focus Associates


New Focus Associates (NFA) facilitates a strategic planning process using a management by ‘critical’ objective format. It begins with the familiar S.W.O.T. (Strengths, Weaknesses, Opportunities, Threats) Analysis within each department of your organization.  Then, NFA incorporates a Force Field Analysis and Rule-Based Brainstorming process to isolate your “critical few” objectives that will move your company forward in a positive way.  The action steps, key control points and deadlines are then committed to paper with an agenda  to follow during the dedicated plan period. 

This is a system planned to generate RESULTS, not activity.  It utilizes many phases of the Profiles  assessments suites as measurement tools for your management accountability.


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